Comparing Vagaro and Ovatu?
Add it all up. Then compare. 🧾
Compare the price of the tools you actually use: online booking, forms, marketing, staff, reports and client care.
30 days free. No credit card. No contract.
4.8 starsCapterra
90+ countriesPowering businesses globally
Australian ownedMade with care
One tree plantedFor every new customer
Why people compare
Three reasons businesses look again
“My bill kept growing.”
Base subscription prices are only useful when you can see the cost of the extra tools your business relies on.
“Forms cost extra.”
Ovatu Loaded includes consultation forms, client files and signed consent workflows from the start.
“I want my own booking home.”
Give clients a booking site that is centred on your brand, your services and your business.
The total matters
Four bookable staff. US$68 a month on Ovatu Loaded.
That includes forms, marketing, loyalty, gift cards, inventory, reporting and a branded booking site.
Ovatu Loaded is US$38 for the first bookable employee and US$10 for each additional employee. Vagaro publishes a base subscription and optional feature modules in some markets; compare the current local setup you need.
Full comparison
Ovatu vs Vagaro, side by side
| Feature | Ovatu | Vagaro |
|---|---|---|
| Subscription, base to base | ||
| Published starting price | US$25 Neat or US$38 Loaded | Published base subscription; market dependent |
| Additional bookable employee | US$7 Neat or US$10 Loaded | Confirm current calendar and employee pricing |
| Free trial | 30 days, no credit card | Confirm current trial terms |
| Contract | Month to month | Confirm current agreement terms |
| Everything switched on | ||
| Consultation and consent forms | Included with Loaded | May be a separate module |
| Branded booking site | Included | Confirm current plan and listing options |
| Marketing campaigns | Included with Loaded | Confirm current plan and module options |
| Loyalty, gift cards and passes | Included with Loaded | Confirm current plan and module options |
| Payments, clients and support | ||
| Payment integrations | Choose from supported providers | Confirm current processor options |
| Client records, notes and files | Included | Confirm current plan availability |
| Data import support | Free | Confirm current availability |
| Phone, email and live chat support | Included | Confirm current support level |
Vagaro pricing and feature modules can vary by market and subscription. Confirm the current price of the setup you need directly with Vagaro.
The subscription is not the price
Compare the version you will actually use.
A low starting price is not the total cost if forms, marketing, extra calendars or other essentials sit in separate modules.
With Ovatu Loaded, the full product is included. The number moves only when you add a bookable team member: US$10 each month.
Built for your business
Useful tools, already in the plan
Forms without a separate module
Build forms, attach them to a service, collect a signature and keep the result on the client record.

A booking site, not just a listing
Give your clients a direct path back to your own branded booking page from Google, Instagram and your website.

Marketing with no monthly module fee
Send campaigns, reminders and review requests, or build automated messages around the client journey.

Bring your Vagaro data with you
We help move your clients, appointment history, staff, services and prices. You get a clean Ovatu account without rebuilding everything by hand.

Kind words from businesses around the world
We are proud to have helped thousands of businesses around the world. Here are some of the things they have to say about us.

JFR Clinic
@jfr_aesthetics
Highly recommend Ovatu. I run an Aesthetic & Complementary Therapy Clinic and have been using them for a few months. They are so quick to respond to any questions and very helpful 🤗

Beam & Beauty
@beamandbeauty
Great booking system! Does what it says on the tin. Customer service is second to none. Highly recommend!

Andreea| Perfect Waxing| Canary Wharf
@perfectwaxing_canarywharf
Been with Ovatu since 2018 and was one of the things that I did for my business. My bookings increased enormously, no hidden fees plus a excellent customer service. 🙏
90+
countries using Ovatu
1.2m+
appointments every month
30m+
people have booked through Ovatu
FAQ
Questions about Ovatu and Vagaro
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