Comparing Timely and Ovatu?
Every feature. Every plan. Every person on your team. ✨
Ovatu's Loaded plan includes everything we make, and each extra team member costs US$10 a month. Not another full subscription.
30 days free. No credit card. No contract.
4.8 starsCapterra
90+ countriesPowering businesses globally
Australian ownedMade with care
One tree plantedFor every new customer
Why people compare
What we hear from salons who move
“Every hire costs a full seat.”
Timely charges per bookable staff member at your tier price. Hire a junior on Elevate and your bill goes up by another full subscription.
“The feature I needed was one tier up.”
Consultation forms need Elevate. Targeted SMS campaigns and staff targets need Innovate. Upgrading one feature means upgrading every person.
“SMS ran out mid-month.”
Included messages are allocated per staff member. A busy salon can burn through the allowance and start paying overage rates.
The headline number
Five bookable staff. US$78 a month on Ovatu Loaded.
On Timely's Elevate plan, the same five people start at around US$195.
Ovatu Loaded, five bookable employees: US$38 first employee plus US$10 each additional. Timely Elevate: approximately US$39 per bookable staff member. Both figures verified 27 July 2026. Timely prices vary by region and currency, so check Timely's published rates for your local price.
Cost at your size
Match the plans, then compare the price
Ovatu Loaded lines up closest with Timely Elevate on features. Set your team size to see what that difference looks like over a year.
Ovatu plan
Timely tier
Ovatu
Loaded
US$78 / month
Every Ovatu feature is included. Additional bookable employees are US$10 each.
Timely
Elevate
US$195 / month
Approximate published USD tier rate per bookable staff member.
Estimated difference: US$117 a month, US$1404 a year.
List prices as at 27 July 2026, excluding SMS, payment processing and tax. Timely pricing varies by region.
Full comparison
Ovatu vs Timely, side by side
| Feature | Ovatu | Timely |
|---|---|---|
| What it costs | ||
| Entry plan, solo | US$25 (Neat) | From approx. US$26 (Build) |
| Full feature plan, solo | US$38 (Loaded) | From approx. US$47 (Innovate) |
| Each additional bookable staff member | US$7 (Neat) or US$10 (Loaded) | Full tier price again, per person |
| Five-person team, full feature plan | US$78 (Loaded) | Approx. US$235 (Innovate) |
| Free trial | 30 days, no credit card | 14 days |
| Contract | Month to month | Month to month |
| Feature access | ||
| Consultation forms | Loaded | Elevate and above |
| Automated marketing campaigns | Loaded | Elevate and above |
| Targeted SMS campaigns | Loaded | Innovate |
| Staff targets and performance | Included | Innovate |
| Loyalty program | Loaded | Available |
| Gift cards and passes | Loaded | Available |
| Promo codes | Loaded | Available |
| Inventory, stocktakes and purchase orders | Loaded | Available |
| Resources, rooms and equipment | Included | Available |
| Messaging | ||
| Unlimited, included | Included | |
| SMS pricing | US$0.04 per message, no allowance to run out of | Allowance per staff by tier, then overage rates |
| Aftercare messages | Included | Available |
| Rebooking reminders | Included | Available |
| Access and admin | ||
| Non-bookable logins: front desk, accounts and owner | Unlimited, free | Not billed as bookable staff |
| Apps | Web, iOS, Android, Apple Watch, Mac desktop | Web, iOS, Android |
| Phone, email and live chat support | Free on every plan | Premium support on Innovate |
| Free data import | Yes | Available |
| Commission on bookings | None | None |
Pricing verified 27 July 2026. Competitor pricing changes without notice; check published rates before you decide.
What tier gating actually costs
You cannot buy one feature. You buy a tier, for everyone.
Consultation forms sit on Elevate. Targeted SMS campaigns and staff targets sit on Innovate. On a per-staff plan, unlocking one feature means paying the higher rate for every person on your team.
A five-person salon that needs consultation forms buys five Elevate seats: roughly US$195 a month, compared with around US$130 on Build.
Ovatu Loaded is US$78 for those same five people, with forms, campaigns, loyalty, gift cards, passes, promo codes, inventory and reporting already switched on.
Built for growing salons
Features that do not need a bigger plan
Consultation forms are not an upgrade
Build a form, link it to a service, require it before the appointment and lock it once signed. Annotations and mark-up fields are included for treatment mapping.
Marketing that does not need a bigger plan
Mass email and SMS campaigns, loyalty, promo codes, birthday reminders, review requests and rebooking prompts. One plan, all of it.
Add a junior without adding a subscription
Your fifth team member costs US$10 a month on Loaded. Roster them, set their hours, track breaks and leave, and give the front desk a free login.
We will move your Timely data for you
Clients, appointment history, services, pricing and staff. Our Customer Success Team does the export and the import, at no cost, on any plan. Most salons are running on Ovatu inside a day.
Kind words from businesses around the world
We are proud to have helped thousands of businesses around the world. Here are some of the things they have to say about us.
JFR Clinic
@jfr_aesthetics
Highly recommend Ovatu. I run an Aesthetic & Complementary Therapy Clinic and have been using them for a few months. They are so quick to respond to any questions and very helpful 🤗
Beam & Beauty
@beamandbeauty
Great booking system! Does what it says on the tin. Customer service is second to none. Highly recommend!
Andreea| Perfect Waxing| Canary Wharf
@perfectwaxing_canarywharf
Been with Ovatu since 2018 and was one of the things that I did for my business. My bookings increased enormously, no hidden fees plus a excellent customer service. 🙏
90+
countries using Ovatu
1.2m+
appointments every month
30m+
people have booked through Ovatu
FAQ
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