Comparing Fresha and Ovatu?
Keep your clients. Keep your commission. 🙌
Ovatu is booking software for your business, not a marketplace that takes a cut when a new client books.
30 days free. No credit card. No contract.
4.8 starsCapterra
90+ countriesPowering businesses globally
Australian ownedMade with care
One tree plantedFor every new customer
Why people compare
Three things we hear every week
“I got charged for a client I already had.”
A marketplace can be useful for discovery, but it is important to understand exactly when a booking attracts commission.
“Free stopped being free.”
Compare the cost of the tools your team uses every day, plus marketplace and payment costs where they apply.
“I want a choice in how I get paid.”
Ovatu works with supported payment providers, so you can choose the setup that suits your business.
Know what you are paying for
A four-person team pays US$68 a month on Ovatu Loaded.
That includes forms, marketing, loyalty, stock, reporting and online booking. Your customer relationships stay with your business.
Ovatu Loaded is US$38 for the first bookable employee and US$10 for each additional employee. Fresha Marketplace publishes a first-visit commission in some markets; check its current local terms.
Full comparison
Ovatu vs Fresha, side by side
| Feature | Ovatu | Fresha |
|---|---|---|
| Cost and commission | ||
| Pricing model | Published monthly plans | Marketplace, payment and feature costs may apply |
| Marketplace commission | None | Applies to eligible new Marketplace clients |
| Four bookable employees on full-feature plan | US$68 on Loaded | Depends on account, market and services used |
| Contract | Month to month | Check current account terms |
| Your business and clients | ||
| Online booking | Your own branded booking site | Business profile and Marketplace discovery |
| Customer relationship | Directly managed by your business | Includes Marketplace acquisition options |
| Payment providers | Choose from supported integrations | Fresha Pay ecosystem |
| Data import support | Free assistance from our team | Check current availability |
| Included with Ovatu Loaded | ||
| Consultation and consent forms | Included | Check plan and add-on availability |
| Marketing and reminders | Included, with SMS charged by usage | Check current plan and message rates |
| Loyalty, passes and gift cards | Included | Check current plan and add-on availability |
| Inventory and reporting | Included | Check current plan and add-on availability |
Marketplace commission and payment terms vary by market. Check Fresha's current terms for your country before deciding.
What a marketplace client can cost
Getting found should not make your next booking less valuable.
Fresha says its Marketplace commission applies to new clients it introduces. That can be a sensible acquisition cost when you choose it deliberately.
Ovatu takes no commission on any booking. Build your own booking link, put it on Google and social, and let repeat clients book directly with you.
Built for your business
Keep the relationship with your clients
Your booking page, your brand
Share a booking site that looks and feels like your business, with your services, staff and availability.
Use the payment setup you trust
Connect supported providers and choose when to take deposits, payments and no-show protection.
One plan, the complete toolkit
Forms, marketing, loyalty, gift cards, inventory and reporting are all included with Loaded.
Moving from Fresha takes about a day
We help move your clients, appointment history, services, pricing and staff into Ovatu at no cost. Then you can start taking bookings on your own terms.
Kind words from businesses around the world
We are proud to have helped thousands of businesses around the world. Here are some of the things they have to say about us.
JFR Clinic
@jfr_aesthetics
Highly recommend Ovatu. I run an Aesthetic & Complementary Therapy Clinic and have been using them for a few months. They are so quick to respond to any questions and very helpful 🤗
Beam & Beauty
@beamandbeauty
Great booking system! Does what it says on the tin. Customer service is second to none. Highly recommend!
Andreea| Perfect Waxing| Canary Wharf
@perfectwaxing_canarywharf
Been with Ovatu since 2018 and was one of the things that I did for my business. My bookings increased enormously, no hidden fees plus a excellent customer service. 🙏
90+
countries using Ovatu
1.2m+
appointments every month
30m+
people have booked through Ovatu
FAQ
Questions about Ovatu and Fresha
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